The secret to success for any company today lies in its ability to get to the marketplace quickly. Having a great product is essential, but getting the word out effectively can often make the difference in who becomes the market leader. Here is a small sampling of the work ROI has done recently to introduce our clients to the market.

Aerial Images All Points Software Bank Boston Cable & Wireless Communications HAHT Software ilinc Laboratory MicroSystems MapInfo Corporation New York State Software Association NYMEP OpenSite Technologies Raxco Software Relativity Technologies Shaker Computer (COMPANIES MARKED WITH A HAVE ADDITIONAL CASE STUDIES AVAILABLE)

Aerial Images
Aerial Images is engaged in an exciting business venture with Microsoft, Compaq Computers, Kodak and the Russian Space Agency to commercialize previously classified Russian satellite images of the U.S. and world population centers. They hired ROI to help them gain national exposure to drive traffic to their new Web site, www.terraserver.com.

Within 3 weeks of being on board, ROI had already helped to secure national press coverage for Aerial Images, Inc., in USA Today, CNN, CBS, AP, Reuters and virtually every local media outlet in the Southeastern United States.

GO TO AERIAL IMAGES CASE STUDY

All Points Software
Entering an industry dominated by giants such as AT&T, IBM and Sharp Computer, All Point Software needed to develop strong alliances and partnerships as an integral part of their sales and marketing strategy. Their product, an integrated field data collection unit incorporating images, handwritten forms, computer files and GPS data, was intended for large entities such as utilities, oil and gas companies, and local, state and federal government organizations. Marketing to these behemoth groups would require the right partners and the right strategies.

ROI Marketing Management helped this company identify the key target partners and worked closely with both organizations to develop a partnership program that would help promote the All Points product, motivate the partner's sales forces and create broad product awareness within these large prospective organizations.

Bank Boston
Our first involvement with Bank Boston was at the time of their name change when the First National of Bank Boston merged with Old Colony Bank to form the new entity. We worked closely with their advertising agency of record to launch the new company, first with several elaborately staged presentations to the bank's directors and staff company-wide and then to the market at large.

Based on the success of this new launch, Bank Boston's retail operations contracted with us to launch their retail products, such as new automated teller machines, IRA accounts, and credit card authorization systems, for years to come.

Cable & Wireless Communications
A British company with a business presence in the long distance telephone category in the U.S., Cable & Wireless Communications was interested in opening a business unit in New England dedicated to their highly profitable broadcast fax product.

ROI Marketing Management was asked to develop a regional sales and marketing plan for integrating this new product offering within their current customer and prospect base. Using a direct marketing approach as well as partnership management with the local Cable & Wireless offices, ROI was able to develop a business model for introducing this product that became the model for the company in all other sales regions throughout the United States.

HAHT Software
Starting as a virtual unknown in the industry, HAHT became viewed as a leader in the rapidly growing Web application development tools and solutions market through our efforts. Working with HAHT, we helped to elevate the company into an elite category within the software industry, gaining favorable recognition among key industry analysts, and within virtually every industry magazine and many key business publications.

Within our first 90 days with HAHT, we re-positioned the company and its flagship product, hired a new advertising agency and launched a new aggressive ad campaign, hired a new public relations agency and rolled out a two week bi-coastal analyst and press tour, instituted new Partner Program Guidelines and created a comprehensive Partner Reference Manual, hosted a four-day Reseller Partner Conference with product, marketing and sales training, created and staged a 21-city North American seminar series, delivered 200,000 direct mail pieces, launched a new company Web site (www.haht.com), and built two new trade show exhibits.

During our second 90 days, we put in place a relationship with Microsoft to host the download of a HAHTsite demo version and received more than 52,000 registered downloads.

Ilinc
Distance Learning using Internet video technology is a fast-growing field with a broad target market. Where does a small company like Ilinc target its resources to make the greatest impact, attain significant market share and launch its leading-edge product?

ROI worked closely with Ilinc's management team to develop a market research program that helped uncover the market's sweet spot. As a result, Ilinc has launched into an aggressive lead generation program through targeted direct marketing/telemarketing activities.

Laboratory MicroSystems
Providing tools for sensitive laboratory measurements along with unique analysis capabilities, Laboratory MicroSystems needed help narrowing the positioning for their product that offered a great variety of potential solutions to users.

ROI Marketing Management provided the initial research to help develop a clearer product positioning in an effort to launch the company and its products into more focused and productive market segments. As part of this launch, ROI also worked to target the appropriate channel partnerships. These emerged as the strategic marketing relationships, which enabled Laboratory MicroSystems to quickly profit from its entry into profitable market segments within a few short months.

MapInfo Corporation
An innovative company that provides organizations with the ability to visualize and analyze their data using desktop mapping technology, MapInfo hit the ground running. It quickly developed a very extensive VAR Channel; however, the channel was not as productive as expected.

ROI Marketing Management worked closely with MapInfo and its lead Partners to develop an integrated marketing and sales training program that would help their partners focus on the right opportunities and provide them with the tools required to do the job. ROI developed a comprehensive Marketing Reference Guide and a targeted Sales Training curriculum for MapInfo's Channel Partners that has become the basis for many companies wishing to mirror MapInfo's success with value-added resellers.

GO TO MAPINFO CORPORATION CASE STUDY

New York State Software Association
With over 3,000 software companies in New York State, Lt. Governor Stan Lundine took on the initiative to create a statewide Software Association with the goal of establishing New York State as a leading worldwide center for the software industry.

ROI Marketing Management was brought onboard to create, develop and implement the first Inaugural New York State Software Alliance Conference intended to announce the new association and provide the first major membership drive. The two-day conference offered seminars on emerging technologies, financing options, marketing programs, partnerships and other topics of interest to software companies of all sizes and stages. The conference attracted over 300 organizations from throughout New York State and surpassed membership goals by 180%.

NYMEP
This company, quietly operating for nearly six years, offers a powerful manufacturing assessment tool designed to help companies streamline their manufacturing process. They had some local success, but never launched their company, or their product, on a national level.

ROI Marketing Management worked to position the product, re-think and re-design the image of the product to fit its new market position, and then launched Quick View^TM and the company nationwide. The product was received with great success, and sales in subsequent quarters nearly doubled from the previous year.

OpenSite Technologies
Here's a wonderful young company that had a lot to work with, yet had done virtually no marketing in its two-year history. OpenSite^TM Auction is an exceptional product at exactly the right time, but no image or awareness to speak of. In our first 90 days with this client, we prepared them for the market, helping to create a highly focused position and message and an image that was much bigger than life.

Again, ROI made a quick impact. We assisted this client through positioning and messaging, recast the company name and identity and built their sales collateral and their Web site (www.opensite.com). We hired and managed their public relations agency, assisted in their promotional activities on the Web, and introduced them to world-class marketing talent from all across the country - all as the first steps towards rolling the company out. Today, OpenSite boasts two Best of Show awards from the Internet Commerce Expo and Fall Internet World, an elite customer base and international recognition.

GO TO OPENSITE TECHNOLOGIES CASE STUDY

Raxco Software
Raxco is a twenty year veteran of the computer industry, the dominant market leader in system resource management tools for the Digital VAX environment. With Windows NT on the rise, Raxco needed to reposition itself within this new marketplace where they had virtual no presence. ROI worked with their management team to help re-launch the company into the NT marketplace.

We assisted the company in rebuilding its Web presence (www.raxco.com) and contributed to establishing their launch campaign idea - "Fantasies of an NT Administrator" - which has become a resounding direct marketing success for the company.

Relativity Technologies
This young company had everything going for it - a management team with the right pedigree and a fine new product, called Rescueware. The intent was to focus on the Year 2000 market, given the level of corporate spending in that area. ROI stepped in to help the executive team look beyond the year 2000 and the outcome is a company that is today focused on "transformation" - transforming mainframe legacy systems to modern day computing languages such as Java and Visual Basic.

With a new position in hand, ROI created a completely new image for this fledgling company, building all their collateral materials (brochures, data sheets, white papers and their Web site, www.relativity.com). We hired and managed their public relations agency and rolled them out into the market in less than 60 days. The result was an excellent response from industry analysts and the press, strong inquiries for their product, and instant recognition in the business and investment community nationwide.

Shaker Computer
This systems integrator working in the construction industry developed a unique software package and decided to create their own reseller channel. The construction industry is booming across the country, but qualified resellers are an uncommon find.