ROI Marketing Management, Inc. provides a unique marketing resource for technology companies. Based near Research Triangle Park, North Carolina, ROI's mission is to transform our clients into market leaders. Through an integrated and holistic marketing approach, ROI provides valuable strategic market planning, ready access to highly creative marketing resources and quality marketing program implementation.

With over 20 years in technology marketing, we understand clearly what it takes to successfully create broad awareness and generate strong demand. We are a company focused on building momentum for our clients in the marketplace.

Our range of services covers the full gamut of any integrated marketing plan and varies from client to client. These services can include:

• Qualitative Market Research
• Competitive and Market Analysis
• Corporate/Product Positioning and Message Development
• Company/Product Launches
• Web Site and Print Collateral Development
• Public and Media Relations Management
• Advertising and Direct Marketing Management
• Corporate Events Management
• Channel Program Development
• Lead Capture, Fulfillment and Qualification Services
• Customer Retention Programs

We take great pride in our ability to deliver complete, high quality marketing services that are on time and on budget with greater expertise than our clients might readily attain themselves.

Philosophy

Armed with this information, ROI then sets out to deliver a fully integrated strategy to help your company stake its place in the minds of your prospects. In an over-crowded, over-communicated world, impact is imperative. Every action taken must work with all other actions in order to count. And so we focus on building momentum. At ROI, ours is a holistic approach, building a "Wall of Sound" as we push into a given market, delivering the maximum thrust from all your marketing efforts. This requires a high degree of coordination and collaboration, and it's this branding element that separates ROI Marketing Management from most other marketing services.

Building the Plan
Truly successful marketing plans pay very close attention to a company's particular stage of growth. No sense generating lots of demand when a company is not in position to properly respond to that demand. The greatest sin in marketing is to spend lots of money, generate a ton of inquiries and then not have the sales infrastructure to respond in kind. This is why ROI uses a "phased approach" to launch products into the market, building a plan that fits within budget constraints and a company's ability to handle increased demand. This approach begins at the very top and works its way down to those tough, but highly achievable objectives and goals, which drive any integrated marketing plan.

What do our clients want to achieve? The #1 goal is typically focused on revenue. If a sales history already exists, there is a simple mathematical formula we like to employ to help our clients understand the marketing scope of what's required to meet their revenue goals. Beyond revenue, there can be even more important things to accomplish.

• We want to achieve the #1 name recognition within a specific category.
• We want to be considered as one of the top three players in a given category.
• We need to always be included in all Requests For Proposal for products/services like ours.
• We want high visibility within the financial and business community.
• We need to build strong awareness among the reseller community.
• We want to better support our channels and make them more productive.
• We want to drive a certain level of traffic to our Web site.

These are just some of the goals and objectives that our clients set. And with any number of these in hand, a detailed strategic marketing plan can be created. Plans built by ROI include company/product positioning statements, specific marketing goals and objectives, target markets and prospect profiles, key messages, and specific strategies with detailed marketing tactics for each strategy.

The Ready-To-Go Marketing Team
ROI strives to ensure that every aspect of your integrated marketing plan is delivered rapidly, flawlessly and effectively. Our goal is to become a trusted and integral member of your team. We pride ourselves on our creativity, our sense of urgency in all things we do, our unbending need to deliver only the highest quality work, and our unsurpassed commitment to customer service.

We're in position to roll into your operations a complete, ready-to-go marketing communications team of seasoned professionals. With us, we bring an impressive roster of creative services and specialists in marketing. Whatever the marketing requirement, we provide immediate access to some of the finest people and agencies in the industry. Whether they're writers, designers, web media buyers, direct marketing or advertising agencies, public relations firms, trade exhibit design houses, telemarketers, market researchers, or you name it, ROI is in position to deliver your company to market with force and speed.

At ROI, we focus exclusively on maximizing our clients' return on their marketing investment.

Management

While at HAHT, Mr. Drawas was responsible for helping to establish this young start-up in the hotly competitive Web application development tools market. Within one year, Mr. Drawas helped to elevate the company into an elite category within the software industry, gaining favorable recognition among key industry analysts and within virtually every industry magazine and many key business publications.

Mr. Drawas was involved with the initial product roll-out of Lotus 1-2-3 in the early 1980s and has extensive experience in corporate positioning and product branding, integrated marketing communications, channel marketing, electronic marketing, international marketing and customer retention programs. For nine years, Mr. Drawas owned a highly successful marketing company in Boston, Massachusetts. He has worked closely with AICorp, Cadre Technologies, Cullinet Software, Digital Equipment Corporation, Progress Software, Emhart Corporation, Ericsson Information Systems, Lotus Development Corporation, MapInfo Corporation, Prime Computer, Scitex America Corporation, Wang Laboratories, as well as American Optical, Boston Gas Company, The Bank of Boston, The Gillette Company, SunLife of Assurance of Canada and Polaroid Corporation.

Orna Weiss
Orna Weiss, MBA, brings her unique sensibilities and more than twenty years of sales, marketing and business development experience to her current role as marketing consultant and strategist. She has counseled corporations, trade associations and service organizations on ways to improve their position in the marketplace, increase their exposure and generate higher quality sales leads. Ms. Weiss has extensive experience in developing channel marketing programs, strategic partnership efforts and product roll-outs.

Prior to forming ROI Marketing Management in 1994, Ms. Weiss spent twelve years with Wang Laboratories and Sprint in sales and marketing management. Subsequently, she established and managed the New England region of UK-based Cable & Wireless' Electronic Communications Division. These corporate positions provided Ms. Weiss with years of first-hand experience developing strategic relationships, building multiple channels of distribution and implementing sales-oriented marketing programs.