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SmartPath Benefits
Research Study
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SmartPathTM Marketing Automation Software (MAS) provides Web-based automation and management of the complex processes that support the creation of promotional materials and content development for a wide variety of media, including print and the Web. Time-to-Market
Challenge Marketing departments and publishing organizations must maximize their operational efficiencies by automating the underlying business processes that support the planning, development, review, revision, approval, and publishing of promotions (advertisements, brochures, packaging, etc.) and content (catalogs, Web sites, etc.). But in today's competitive environment, there are many obstacles that can impede a company's ability to get promotions and content developed quickly. Last-minute revisions, repetitive approval cycles, changes in government regulations, geographically dispersed teams, and lack of real-time project management can delay a promotional campaign, catalog publishing, or product launch for weeks, if not months. However, if the supporting business processes are well defined and automated, the impact of such factors is minimized, reducing cycle time and improving overall quality. Automating the media development process will give marketing departments and publishing organizations the edge they need to quickly respond to fast paced markets and changing conditions. Automate the
Process Automating the processes for promotions and content development requires extensive domain knowledge of marketing and publishing operations, working in a variety of media, including print and the Web. Marketing and publishing organizations typically use tools and technologies that lie outside the mainstream of corporate information processing, requiring specialized platform knowledge. Also, these organizations typically interface with many external agencies and vendors, which requires systems that can be extended to third parties. SmartPath
MAS Solution Users can easily define systems to automate process workflows, manage associated digital documents and media, and integrate with existing data processing systems. The process owner, such as the Traffic Department, uses out-of-the-box templates to define process flows expressed in familiar terms. A powerful and unique feature of SmartPath MAS is its adaptive workflow capability that enables processes to be dynamically modified to fit an individual job, all active jobs, or all future jobs while the process is actually executing. SmartPath MAS provides a business-level approach that empowers marketing and publishing organizations to focus on the development of the media for promotions and content rather than the manual tasks to manage and coordinate the effort. The SmartPath MAS graphical process definer provides business managers visual models to analyze and respond to change with unprecedented speed and flexibility. Use A Proven Solution. Start Small-Grow Big-Stay Secure. Own the Process. Create Complete Audit Trail. Future of
Media Development To compete in a fast-paced, dynamic, or highly regulated industry, marketing and publishing organizations must employ business-process automation to achieve a competitive advantage. SmartPath MAS is a comprehensive Web-based process automation solution that accelerates time-to-market, reduces costs, and improves quality for the creation of promotional materials such as advertisements, brochures, direct mail, and packaging as well as content development for catalogs, Web sites, etc. Timely development of quality promotional materials and content is critical to market success. Using SmartPath MAS, companies can realize the benefits of automating these marketing and publishing processes while integrating other departments, vendors, and agencies into the overall workflow. Marathon Innovations understands marketing and publishing operations. We speak your language, not techno-babble. So give us a call. SmartPath
MAS Features Access to Existing Application Data Powerful Process Definer High Performance and Ultrascalability Security Standards Based Contact Information Marathon Innovations, SmartPath and SmartPath MAS are trademarks of Marathon Innovations, Inc. All other trademarks or service marks are the property of their respective holders.
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Copyright 1999 Marathon Innovations. All Rights Reserved. |